Client: Smart

Event: GESS Dubai


SMART helps educators and businesses succeed all over the world. SMART technology empowers teachers, students, and teams to learn and collaborate in innovative ways, inspiring breakthroughs—from improving learning outcomes to moving businesses forward. We are using this as an example in our portfolio to show how a small space can be used with a high level of creativity. Using a tree-like texture made with CNC, we gave a natural look and feel for this product by bringing it back to the root, where all education originates. The backlit logos and special backlit effects for the ceiling brought colour and visibility for the brand. We love getting creative! Project was delivered in partnership with Concept2reality